Architecting Digital Trust & Optimization
18 years of technical leadership in digital marketing, analytics, and data privacy. I build complex systems, lead with empathy, and solve problems others find impossible.
Professional Experience
Co-Founder, Board Member, Consultant, & Chief Product Officer
Sentinel Insights, Inc.
Remote
Enterprise architect and product leader for a real-time platform focused on consent monitoring, data quality, and implementation validation.
- Served as Enterprise Architect and technical lead, owning architectural plans, delivery estimation, and resource allocation for a real-time multi-tenant data quality and consent monitoring platform.
- Designed migration planning and validation across TMS, analytics, and CDP platforms, helping customers complete 4 major technology migrations while increasing reporting accuracy and saving 1,000+ hours of QA effort.
- Led Adobe Experience Platform implementations for enterprise customers, delivering XDM schema design, Identity Namespaces, dataset configuration, and Web SDK / Edge Network instrumentation to stand up Real-Time Customer Profile and audience segmentation for activation.
- Architected and delivered Customer Journey Analytics rollouts, building connections, data views, and derived fields with cross-channel stitching across Adobe Experience Platform datasets to enable self-service reporting in Analysis Workspace.
- Implemented Adobe Target activities for customers using custom JavaScript and the Visual Experience Composer (VEC), configuring audience segmentation logic, and validating success metric setup to ensure each test measured against hypotheses.
- Partnered with enterprise customers to translate business objectives into measurement architectures, schema designs, and monitoring views that delivered self-service visibility and prevented wasted media and technology spend.
- Acted as the technical solution architect in customer pitches and as a trusted advisor on implementation strategy, debugging, and long-term data architecture for technical, marketing, and C-suite stakeholders.
Digital Marketing Architect & Strategist
TD Ameritrade / Charles Schwab
Remote
Led enterprise MarTech architecture spanning privacy, consent, data layers, and measurement strategy during a large-scale compliance and platform rollout.
- Spearheaded architecture and delivery of an enterprise-scale data layer, Tealium TMS, and OneTrust CMP rollout across 1,000+ properties in under 6 months, defining scope, estimates, resource plan, and timelines, and leading a cross-functional delivery team across legal, privacy, marketing, and engineering.
- Implemented Adobe Target alongside the enterprise Tealium and consent rollout, defining at.js delivery, audience qualification, and A/B testing patterns, and coding test offers in custom JavaScript and the Visual Experience Composer (VEC) to preserve personalization capability under GDPR/CCPA consent constraints.
- Translated regulatory and business requirements (GDPR, CCPA) into a compliant data collection strategy that preserved visibility into marketing spend, ROI, and core KPIs.
- Designed a reusable enterprise data layer specification adopted across teams and platforms to unify tracking requirements, implementation patterns, and reporting outputs.
Blogs
Thoughts on all things MarTech, Data Privacy, and whatever else peaks my interest.
Consent only works as a control mechanism when every downstream dataset carries the status and identifier needed to prove, trace, and govern how data was collected.
If a technology does anything that falls into a more restrictive category, it should be classified that way.
Force a full page reload after consent changes to prevent residual event listeners from continuing non-compliant tracking.