Architecting Digital Trust & Optimization
18 years of technical leadership in digital marketing, analytics, and data privacy. I build complex systems, lead with empathy, and solve problems others find impossible.
Privacy Focused MarTech Architect & Engineer
Empathetic Leader
Co-Founder
Patent Holder
Professional Experience
Co-Founder, Board Member, & Chief Product Officer
Sentinel Insights, Inc.
January 2021 - February 2026
Remote
- Architected and built a consent monitoring and data quality platform, designing the core data pipeline infrastructure to ingest, transform, validate, and store data — surfacing alerts to customers when discrepancies were detected.
- Led and mentored an engineering team across multiple domains, supporting technical growth and delivery execution.
- Owned product and technical strategy, defining metrics and aligning stakeholders on measurement standards.
- Partnered directly with customers and cross-functional stakeholders to define requirements, align on KPIs, and deliver dashboards and monitoring views that provided self-service visibility into consent compliance health and data quality metrics.
- Designed data infrastructure using AWS (Airflow, Kinesis, S3, SQS, Lambda), Snowflake, ClickHouse, and MongoDB, selecting technologies based on performance and scalability needs.
- Served as a trusted advisor to customers and partners, guiding implementation best practices and long-term data strategy.
Digital Marketing Analytics Strategist
TD Ameritrade / Charles Schwab
August 2018 - September 2021
Remote
- Engineered a unified data layer and tag management infrastructure across 1,000+ websites, driving self-service insights and common reporting across business units.
- Collaborated with legal, marketing, finance, engineering, and agency teams to gather requirements, define measurement frameworks, and build dashboards providing real-time visibility into compliance, campaign performance, and data governance status.
- Built an automated Data Subject Access Request (DSAR) fulfillment pipeline that unified customer data retrieval across 30+ domains - reducing manual processing time and improving end-to-end data auditability.
- Drove enterprise-wide privacy compliance initiatives achieving GDPR and CCPA compliance in under 6 months, designing privacy-safe data flows that balanced rich data collection with regulatory requirements.
Blogs
Thoughts on all things MarTech, Data Privacy, and whatever else peaks my interest.
When deploying a Consent Management Platform (CMP) on your website, there typically is not much focus or care from vendors or implementation teams on the best way to deploy the CMP code on the website.