Architecting Digital Trust & Optimization
18 years of technical leadership in digital marketing, analytics, and data privacy. I build complex systems, lead with empathy, and solve problems others find impossible.
Professional Experience
Co-Founder, Board Member, & Chief Product Officer
Sentinel Insights, Inc.
Remote
Enterprise architect and product leader for a real-time platform focused on consent monitoring, data quality, and implementation validation.
- Served as enterprise architect and technical lead, owning architectural plans, delivery estimation, and resource allocation for a real-time multi-tenant data quality and consent monitoring platform.
- Led and mentored a cross-functional delivery team of 4-5 engineers across backend, frontend, and DevOps, setting scope, timelines, and remediation plans against quarterly delivery commitments.
- Designed migration planning and validation across TMS, analytics, and CDP platforms, helping customers complete four major technology migrations while increasing reporting accuracy and saving 1,000+ hours of QA effort.
- Partnered with enterprise customers to translate business objectives into measurement architectures, schema designs, and monitoring views that delivered self-service visibility and prevented wasted media and technology spend.
- Acted as the technical solution architect in customer pitches and as a trusted advisor on implementation strategy, debugging, and long-term data architecture for technical, marketing, and C-suite stakeholders.
- Employed generative and agentic AI tooling across product engineering and delivery workflows to accelerate development, QA, and documentation cycles.
Digital Marketing Architect & Strategist
TD Ameritrade / Charles Schwab
Remote
Led enterprise MarTech architecture spanning privacy, consent, data layers, and measurement strategy during a large-scale compliance and platform rollout.
- Spearheaded architecture and delivery of an enterprise-scale data layer, Tealium TMS, and OneTrust CMP rollout across 1,000+ properties in under six months, defining scope, estimates, resource plan, and timelines while leading a cross-functional delivery team.
- Translated regulatory and business requirements, including GDPR and CCPA, into a compliant data collection strategy that preserved visibility into marketing spend, ROI, and core KPIs.
- Designed a reusable enterprise data layer specification adopted across teams and platforms to unify tracking requirements, implementation patterns, and reporting outputs.
- Pioneered a patented system for cross-channel user identification, display impression sequencing, and media attribution, enabling more precise audience targeting, smarter ad spend allocation, and improved downstream conversion measurement.
Blogs
Thoughts on all things MarTech, Data Privacy, and whatever else peaks my interest.
If a technology does anything that falls into a more restrictive category, it should be classified that way.
Force a full page reload after consent changes to prevent residual event listeners from continuing non-compliant tracking.
When deploying a Consent Management Platform (CMP) on your website, there typically is not much focus or care from vendors or implementation teams on the best way to deploy the CMP code on the website.