Experience
Where privacy compliance meets MarTech engineering
From consent governance and tag management infrastructure to Adobe architecture, data pipelines, and revenue measurement, a look at 18 years of hands-on technical work.
Professional Experience
Co-Founder, Board Member, Consultant, & Chief Product Officer
Sentinel Insights, Inc.
Remote
Enterprise architect and product leader for a real-time platform focused on consent monitoring, data quality, and implementation validation.
- Served as Enterprise Architect and technical lead, owning architectural plans, delivery estimation, and resource allocation for a real-time multi-tenant data quality and consent monitoring platform.
- Designed migration planning and validation across TMS, analytics, and CDP platforms, helping customers complete 4 major technology migrations while increasing reporting accuracy and saving 1,000+ hours of QA effort.
- Led Adobe Experience Platform implementations for enterprise customers, delivering XDM schema design, Identity Namespaces, dataset configuration, and Web SDK / Edge Network instrumentation to stand up Real-Time Customer Profile and audience segmentation for activation.
- Architected and delivered Customer Journey Analytics rollouts, building connections, data views, and derived fields with cross-channel stitching across Adobe Experience Platform datasets to enable self-service reporting in Analysis Workspace.
- Implemented Adobe Target activities for customers using custom JavaScript and the Visual Experience Composer (VEC), configuring audience segmentation logic, and validating success metric setup to ensure each test measured against hypotheses.
- Partnered with enterprise customers to translate business objectives into measurement architectures, schema designs, and monitoring views that delivered self-service visibility and prevented wasted media and technology spend.
- Acted as the technical solution architect in customer pitches and as a trusted advisor on implementation strategy, debugging, and long-term data architecture for technical, marketing, and C-suite stakeholders.
Digital Marketing Architect & Strategist
TD Ameritrade / Charles Schwab
Remote
Led enterprise MarTech architecture spanning privacy, consent, data layers, and measurement strategy during a large-scale compliance and platform rollout.
- Spearheaded architecture and delivery of an enterprise-scale data layer, Tealium TMS, and OneTrust CMP rollout across 1,000+ properties in under 6 months, defining scope, estimates, resource plan, and timelines, and leading a cross-functional delivery team across legal, privacy, marketing, and engineering.
- Implemented Adobe Target alongside the enterprise Tealium and consent rollout, defining at.js delivery, audience qualification, and A/B testing patterns, and coding test offers in custom JavaScript and the Visual Experience Composer (VEC) to preserve personalization capability under GDPR/CCPA consent constraints.
- Translated regulatory and business requirements (GDPR, CCPA) into a compliant data collection strategy that preserved visibility into marketing spend, ROI, and core KPIs.
- Designed a reusable enterprise data layer specification adopted across teams and platforms to unify tracking requirements, implementation patterns, and reporting outputs.
- Pioneered a patented system for cross-channel user identification, display impression sequencing, and media attribution, enabling more precise audience targeting, smarter ad spend allocation, and improved downstream conversion measurement.
- Supported Adobe Analytics and Adobe Audience Manager implementation and activation, including report suite strategy, server-side forwarding, ID sync, segments, destinations, and consent-aware QA.
Director of Innovation / Tag Management Practice Lead / Senior Consultant
Stratigent LLC / Ebiquity, PLC
Remote
Built and led enterprise analytics, tag management, experimentation, and measurement programs across Fortune 100-1000 organizations.
- Architected and deployed 50+ digital analytics, tag management, A/B testing, and personalization implementations for Fortune 100-1,000+ clients across Adobe Experience Cloud, Google Marketing Platform, major TMS vendors, and server-side collection environments.
- Served as Adobe Experience Cloud SME across 15+ enterprise engagements, leading discovery, requirements gathering, technical architecture, deployment, validation, and activation across Adobe Analytics, Adobe Launch, Adobe Target, and Adobe Audience Manager.
- Led implementation and delivery teams across customers, platforms, and regions; set best practices for analytics architecture, implementation, debugging, and QA across the Adobe Experience Cloud.
- Worked with 50+ Fortune 100-1000 customers across industries to define measurement strategy, technical architecture, roadmaps, and implementation plans aligned to documented business objectives.
- Facilitated requirements workshops and training sessions with business and technical teams, turning stakeholder needs into scalable architectural plans and adoption strategies.
- Created and implemented measurement frameworks focused on revenue measurement and campaign attribution, enabling clients to quantify the impact of digital marketing investment across channels.
- Partnered with software vendors (including Adobe) to identify product issues, support pre-sales efforts, and influence roadmap decisions based on enterprise implementation needs.
- Mentored junior team members on data collection design, debugging, implementation, and QA.
- Advanced through six progressive roles over 11 years, from Analyst to Director of Innovation, consistently recognized for technical expertise, delivery, leadership, and customer satisfaction.
Adobe Tooling
Hands-on across the Adobe Experience Cloud stack
A focused view of the Adobe platforms used in enterprise analytics, personalization, data collection, audience activation, and experience delivery work.
15+ years architecting, implementing, administering, and debugging custom enterprise analytics across web, mobile, and TV for Fortune 100-1000 customers across ecommerce, hospitality, automotive, CPG, and healthcare. Hands-on depth across eVars/props/events, processing rules, classifications (SAINT), calculated metrics, segments, virtual report suites, marketing channels, Analysis Workspace, Data Feeds, Data Warehouse, and implementation via AppMeasurement, Web SDK, and the Adobe Mobile SDK. Adobe Analytics Implementation Expert certified.
12+ years architecting Target across web, SPA, mobile, and server-side environments with mbox.js, at.js 1.x/2.x, Web SDK, VEC/Form-Based Experience Composer, Node.js SDK, and custom JavaScript; A/B testing, MVT, Experience Targeting, Automated Personalization, Recommendations, audiences, profile scripts, response tokens, offer QA, and A4T.
8+ years architecting and rolling out Launch (now Tags / Data Collection), including 200+ property deployments built on rules, data elements, extensions, and custom code with managed libraries, environments, and publishing workflows, integrated with Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics, Adobe Target, CJA, and popular consent management platforms. Implemented data collection and Adobe Client Data Layer (ACDL) instrumentation across web and mobile, plus server-side Event Forwarding and the Web SDK extension.
4+ years designing XDM schemas/field groups, identity namespaces, datasets, datastreams, Web SDK / Edge Network instrumentation, Real-Time Customer Profile enablement, audiences/segments, consent-aware collection, ERDs, QA/debugging, and AEP migration patterns.
6+ years implementing audience strategy and activation using signals, traits, segments, data sources, destinations, profile merge rules, ID sync, Analytics server-side forwarding, and enterprise media/personalization integrations.
3+ years planning AEM Sites architecture and instrumentation across Adobe Client Data Layer, Tags, Analytics, Target, Web SDK, AEP, and personalization/data collection governance.
1+ years implementing AEP-aligned journey/campaign architecture support: event schemas, audiences, decisioning readiness, consent, and Web SDK/Profile/Analytics-CJA integration patterns.
Technical Skills
Tools, platforms, and systems used in practice.
A grouped view of the stack across AI tooling, analytics engineering, privacy operations, cloud infrastructure, and enterprise MarTech implementation.
Patents
Patents born from real implementation work
Patent Nos. #12423365, #12071296, #11767154
Application #20230409558
Patent No. #11379776
Volunteering & Community
Service outside of day-to-day work
June 2026 - Ongoing
To empower individuals in the criminal legal system to achieve their highest potential through in-prison education, community reintegration, and professional development, breaking barriers and building skills for lifelong transformation.
Visit organizationJanuary 2026 - Present
Prevented food waste by harvesting fruit and delivering fresh produce to community members experiencing food shortages.
Visit organizationAugust 2024 - Present
Staffer for a global nonprofit supporting men's growth through peer-led workshops on self-awareness, accountability, and leadership.
Visit organizationMarch 2018 - March 2020
Guided mindfulness and yoga instruction for veterans to relieve stress and build resilience.
Visit organizationJanuary 2017 - March 2020
Daytime shelter providing a safe and engaging environment for women and their children.
Visit organization