Experience
Where privacy compliance meets MarTech engineering
From consent governance and tag management infrastructure to Adobe architecture, data pipelines, and revenue measurement, a look at 18 years of hands-on technical work.
Professional Experience
Co-Founder, Board Member, & Chief Product Officer
Sentinel Insights, Inc.
Remote
Enterprise architect and product leader for a real-time platform focused on consent monitoring, data quality, and implementation validation.
- Served as enterprise architect and technical lead, owning architectural plans, delivery estimation, and resource allocation for a real-time multi-tenant data quality and consent monitoring platform.
- Led and mentored a cross-functional delivery team of 4-5 engineers across backend, frontend, and DevOps, setting scope, timelines, and remediation plans against quarterly delivery commitments.
- Designed migration planning and validation across TMS, analytics, and CDP platforms, helping customers complete four major technology migrations while increasing reporting accuracy and saving 1,000+ hours of QA effort.
- Partnered with enterprise customers to translate business objectives into measurement architectures, schema designs, and monitoring views that delivered self-service visibility and prevented wasted media and technology spend.
- Acted as the technical solution architect in customer pitches and as a trusted advisor on implementation strategy, debugging, and long-term data architecture for technical, marketing, and C-suite stakeholders.
- Employed generative and agentic AI tooling across product engineering and delivery workflows to accelerate development, QA, and documentation cycles.
Digital Marketing Architect & Strategist
TD Ameritrade / Charles Schwab
Remote
Led enterprise MarTech architecture spanning privacy, consent, data layers, and measurement strategy during a large-scale compliance and platform rollout.
- Spearheaded architecture and delivery of an enterprise-scale data layer, Tealium TMS, and OneTrust CMP rollout across 1,000+ properties in under six months, defining scope, estimates, resource plan, and timelines while leading a cross-functional delivery team.
- Translated regulatory and business requirements, including GDPR and CCPA, into a compliant data collection strategy that preserved visibility into marketing spend, ROI, and core KPIs.
- Designed a reusable enterprise data layer specification adopted across teams and platforms to unify tracking requirements, implementation patterns, and reporting outputs.
- Pioneered a patented system for cross-channel user identification, display impression sequencing, and media attribution, enabling more precise audience targeting, smarter ad spend allocation, and improved downstream conversion measurement.
- Presented analytics findings and architecture tradeoffs to senior leadership, translating complex technical constraints into clear recommendations on measurement strategy, governance, and investment.
Director of Innovation / Tag Management Practice Lead / Senior Consultant
Stratigent LLC / Ebiquity, PLC
Remote
Built and led enterprise analytics, tag management, experimentation, and measurement programs across Fortune 100-1000 organizations.
- Architected and deployed 100+ digital analytics, tag management, A/B testing, and personalization implementations for Fortune 100-1000+ clients across Adobe Marketing Cloud, Google Marketing Platform, major TMS vendors, and server-side collection environments.
- Led implementation and delivery teams across customers, platforms, and regions, and set best practices for analytics architecture, implementation, debugging, and QA.
- Worked with 100+ Fortune 100-1000 customers across industries to define measurement strategy, technical architecture, roadmaps, and implementation plans aligned to documented business objectives.
- Facilitated requirements workshops and training sessions with business and technical teams, turning stakeholder needs into scalable architectural plans and adoption strategies.
- Created and implemented measurement frameworks focused on revenue measurement and campaign attribution, enabling clients to quantify the impact of digital marketing investment across channels.
- Partnered with software vendors, including Adobe, to identify product issues, support pre-sales efforts, and influence roadmap decisions based on enterprise implementation needs.
- Mentored junior team members on data collection design, debugging, implementation, and QA.
- Advanced through six progressive roles over 11 years, from Analyst to Director of Innovation, with consistent recognition for technical expertise, delivery, leadership, and customer satisfaction.
Adobe Tooling
Hands-on across the Adobe Experience Cloud stack
A focused view of the Adobe platforms used in enterprise analytics, personalization, data collection, audience activation, and experience delivery work.
15+ years architecting and implementing enterprise analytics across web, mobile, and TV for Fortune 100-1000 customers, backed by Adobe Analytics Implementation Expert certification.
Enterprise-scale Launch architecture and rollout, including 200+ property deployments integrated with Adobe Experience Manager, Adobe Analytics, Adobe Target, and OneTrust across web, mobile, and server-side collection.
Hands-on with ERD creation, XDM schema design, identity namespaces, profile enablement, Web SDK and Edge Network instrumentation, QA, and debugging.
Certified Adobe Target Business Practitioner with practical experience in personalization, experimentation, recommendations, and journey orchestration across enterprise sites.
Designed audience architectures, integrations, and activation workflows supporting enterprise media buying and personalization strategies.
Planned architecture, instrumentation, and integration patterns with the Adobe Client Data Layer and Web SDK for content-rich enterprise implementations.
Technical Skills
Tools, platforms, and systems used in practice.
A grouped view of the stack across AI tooling, analytics engineering, privacy operations, cloud infrastructure, and enterprise MarTech implementation.
Patents
Patents born from real implementation work
Patent Nos. #12423365, #12071296, #11767154
Application #20230409558
Patent No. #11379776
Volunteering & Community
Service outside of day-to-day work
January 2017 - March 2020
Daytime shelter providing a safe and engaging environment for women and their children.
Visit organizationMarch 2018 - March 2020
Guided mindfulness and yoga instruction for veterans to relieve stress and build resilience.
Visit organizationAugust 2024 - Present
Staffer for a global nonprofit supporting men's growth through peer-led workshops on self-awareness, accountability, and leadership.
Visit organizationJanuary 2026 - Present
Prevented food waste by harvesting fruit and delivering fresh produce to community members experiencing food shortages.
Visit organization