Experience

Where privacy compliance meets MarTech engineering

From consent governance and tag management infrastructure to data pipeline architecture and revenue measurement — a look at 18 years of hands-on technical work.

Professional Experience

Co-Founder, Board Member, & Chief Product Officer

Sentinel Insights, Inc.

January 2021 - February 2026

Remote

Architected and built a consent monitoring and data quality platform, designing the core data pipeline infrastructure to ingest, transform, validate, and store data — surfacing alerts to customers when discrepancies were detected.
Led and mentored an engineering team across multiple domains, supporting technical growth and delivery execution.
Owned product and technical strategy, defining metrics and aligning stakeholders on measurement standards.
Partnered directly with customers and cross-functional stakeholders to define requirements, align on KPIs, and deliver dashboards and monitoring views that provided self-service visibility into consent compliance health and data quality metrics.
Designed data infrastructure using AWS (Airflow, Kinesis, S3, SQS, Lambda), Snowflake, ClickHouse, and MongoDB, selecting technologies based on performance and scalability needs.
Served as a trusted advisor to customers and partners, guiding implementation best practices and long-term data strategy.

Digital Marketing Analytics Strategist

TD Ameritrade / Charles Schwab

August 2018 - September 2021

Remote

Engineered a unified data layer and tag management infrastructure across 1,000+ websites, driving self-service insights and common reporting across business units.
Collaborated with legal, marketing, finance, engineering, and agency teams to gather requirements, define measurement frameworks, and build dashboards providing real-time visibility into compliance, campaign performance, and data governance status.
Built an automated Data Subject Access Request (DSAR) fulfillment pipeline that unified customer data retrieval across 30+ domains - reducing manual processing time and improving end-to-end data auditability.
Drove enterprise-wide privacy compliance initiatives achieving GDPR and CCPA compliance in under 6 months, designing privacy-safe data flows that balanced rich data collection with regulatory requirements.
Pioneered a patented system for cross-channel user identification, display impression sequencing, and media attribution; enabling precise audience targeting across programmatic signals, optimizing ad spend allocation, and measurably improving downstream conversion outcomes.
Presented data-driven analysis to senior leadership to shape compliance strategy and data governance investment, translating complex regulatory and technical tradeoffs into clear assessments of business risk and operational impact.

Director of Innovation / Tag Management Practice Lead / Senior Consultant

Stratigent LLC / Ebiquity, PLC

June 2008 - July 2019

Remote

Architected and deployed 100+ digital analytics and personalization implementations for Fortune 500-10,000 clients, spanning the full Adobe and Google Marketing stacks, data layer strategy, and Tag Management Systems to collect and process behavioral data at scale across web, mobile, and server-side applications.
Defined company-wide strategy and implementation standards for Adobe, Google, Data Layer, and Tag Management Systems, enabling accurate, consistent, scalable data collection practices.
Delivered innovative solutions to extend vendor capabilities, debug data collection problems, fix data quality issues, and enable personalized experiences driven by clean, structured data.
Facilitated requirements gathering and training sessions with business users and technical teams across dozens of enterprise client engagements, translating stakeholder needs into strategic roadmaps, scalable analytics solutions, and data instrumentation strategies.
Created and implemented measurement frameworks focused on revenue measurement and campaign attribution, enabling clients to quantify the impact of digital marketing investment across channels and connect spend to business outcomes.
Integrated siloed marketing data sets to combine behavioral, audience, customer attributes, lifecycle metrics, and spend data to drive personalization and increase ROI.
Mentored junior team members on data collection design, debugging, implementation, and QA.
Advanced through six progressive roles over 11 years — from Analyst to Director of Innovation — recognized for consistent delivery, customer satisfaction, and deep technical expertise.

Technical Skills

Tools, platforms, and systems used in practice.

A grouped view of the stack across AI tooling, analytics engineering, privacy operations, cloud infrastructure, and enterprise MarTech implementation.

AI Tooling & Platforms

ChatGPT (Chat, Codex, API)

Claude (Claude Code, Cowork, API)

Cursor

Gemini (Firebase, Antigravity, AI Studio, Stitch)

n8n

Programming Languages

JavaScript/Node.js (Next.js, jQuery)

TypeScript

HTML

CSS

JSON

XML

SQL

Data Infrastructure

ClickHouse

Data Layer Architecture

ETL Pipeline Design

Snowflake

MongoDB

MarTech Platforms (Analytics, CDP, Personalization, etc.)

Adobe Experience Cloud (Analytics, Audience Manager, Campaign, Customer Journey Analytics, Experience Manager, Experience Platform, Target)

Amplitude

Google Marketing Platform (BigQuery, GA4, Search Ads)

Patents born from real implementation work

Facilitating Inter-System Data Transfer with Serialized Data Objects

Patent Nos. #12423365, #12071296, #11767154

GrantedSeptember 2025

Systems, Methods, and Storage Media for Verifying Data

Application #20230409558

FiledDecember 2023

System and Method for Validating Data

Patent No. #11379776

GrantedMarch 2021

Volunteering & Community

Service outside of day-to-day work

The Gathering Place

January 2017 - March 2020

Daytime shelter providing a safe and engaging environment for women and their children.

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Comeback Yoga

March 2018 - March 2020

Guided mindfulness and yoga instruction for veterans to relieve stress and build resilience.

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The Mankind Project

August 2024 - Present

Staffer for a global nonprofit supporting men's growth through peer-led workshops on self-awareness, accountability, and leadership.

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Kokua Harvest

January 2026 - Present

Prevented food waste by harvesting fruit and delivering fresh produce to community members experiencing food shortages.

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